Case Study ::
Identity for Event
Spices of Life
Legal Sea Foods asked us to create identity and collateral
materials for their newest culinary endeavor; an exploration of
Southern Indian Cuisine in collaborations
Project elements:
Event Name
Logo Design
PR Kit with Collateral
Menu
Print Advertising
Direct Mail
Banners
Spices of Life
generated “new news” for Legal Sea Foods.
The program
was very well received by the local and national press and resulted
in coverage in major market newspapers, as well as local and national
magazines and television.
More importantly, Legal Sea Foods’ customers
loved the menu additions
and the program garnered incremental sales for Legal Sea Foods during
June and July.